PROBLEM: BARRIERS TO INTEREST DISCOVERY
Unfortunately, Facebook™ Ads Manager does not presently facilitate the discovery of audiences by means of their interests, given that it barely provides marketers with about 20+ interests, while its engine can generate literally thousands of interests.
The reason for this limitation possibly points towards FB’s aim to boost its ads revenue by increasing competition and thus pushing marketers to outbid each other on a few interests.
SOLUTION: REACH HIGHLY SEGMENTED AUDIENCES
At Spaii Labs we work hard to build affordable yet efficient data-driven tools that enhance marketers efforts to tap into their most profitable audiences. With that aim in mind, we have launched AudienceDiscoverer so you can easily and quickly explore the right interests for your marketing campaigns on Facebook™.
Our cloud-based app accesses Facebook™ API to uncover literally hundreds of interests for each topic you search, which are then sorted by audience size so you can select those that are more relevant to your campaign goals.
Our simple yet powerful tool does not require technical knowledge. In less than a minute you can discover hundreds of interests that generally remain hidden on Facebook™ Ads Manager, which should help you save time and money every time you launch an ad campaign.